Mission and Values

MISSION

To become a highly technology-oriented global leading manufacturer offering a broad range of electric motors with a focus on highly specialized, energy-efficient, customized, and value-added products

To be a pioneer leading the Chinese industrialization and technology transformation in the manufacturing segment

CORE VALUES

• We are not a traditional Chinese manufacturer by common Western perceptions.  We are a highly technology-oriented and technically sophisticated manufacturer
  • Focusing on innovation, creativity, and technology
  • Providing product research and development and integrated production tailored to various customer applications
  • Focusing on value-added products with technical sophistication
  • Targeting high-growth, high-demand product lines and markets

• We have strong R&D capabilities achieved by recruiting talent worldwide and through collaboration with top scientific and engineering institutions
  • Employ about 60 researchers and engineers with diverse experience and specialization
    • Electrical motors
    • Specialty micro-motors
    • Controllers/Automations
    • Manufacturing technologies and processes
  • Established collaboration with top scientific and engineering institutions
    • Zhejiang University – Linear motors and integrated systems
    • No. 21 Research Institute of China Electronics Technology Group – Specialty micro-motors for automobile interior applications
    • The Institute of Electrical Engineering at the Chinese Academy of Sciences (“IEECAS”) – Urban railway linear motor system
    • Others – The University of Hong Kong and the University of Sheffield
  • Developed numerous patented products and manufacturing technologies in-house
    
    
• We have world-class ISO-certified manufacturing capabilities and an AQA-certified quality-control system
  • Imported state-of-the-art manufacturing equipment, production lines, inspecting and testing equipment, and quality-control systems
  • Application of internationally advanced manufacturing technologies and processes managed by international experts 
  • Large modern manufacturing site with international standards providing environmental-friendly working conditions with extra space for future expansion
  • Second manufacturing facility also equipped with state-of-the-art production lines and friendly, modern working conditions under construction
    
    
• We have first-mover advantages
  • The first Chinese company to enter the linear motor market in China with a vision not to be a traditional manufacturing company competing on low costs, but a technology company with a focus on innovation, creativity, and value-added products as well as a focus on building a sustainable enterprise able to compete in global markets
  • The first and currently only Chinese company that has the R&D capability to commercially provide customized product design and development and subsequently integrated production for linear motors and specialty micro-motors
  • The only Chinese manufacturer in its sector that owns a number of patents for its motor and system designs and has commercially patented manufacturing technologies in producing linear motors, motor/controller automation systems, and special micro-motors for automobile interior applications
  • The first and only Chinese company that has received contracts and is engaged in developing a linear motor system for building an urban mass transportation infrastructure domestically
  • The only Chinese manufacturer currently producing linear motors for blue chip U.S. companies
    
    
• We have advantages in China over foreign competitors
  • Closer customer relationships and better understanding of customer needs due to locality, shared culture, and easy communication
  • Customer loyalty built up through quality products and service and customization capability
  • Flexibility to work with small to large customers
  • Ability to handle small to large orders
  • Lower production cost
    
    
• We have a strong balance sheet and highly profitable business for accretive acquisitions and capacity-expansion initiatives
  
  
• We have favorable Chinese Government policies
  • Support self-sustaining internal economic growth/job creation – domestic enterprises
  • Focused on fostering key industries that are essential to the country’s industrialization – electric motors in this category
  • Promote technology-oriented and value-added enterprises – R&D grants from the government
  • Enjoy favorable tax rate
    • 0% through end of 2007
    • 7.5% from 2008–2010
      
      
• We are an environmentally conscious and socially responsible enterprise
  • Manufacture products which consume less energy than traditional alternatives
  • Provide employees with modern and environmental-friendly working and living conditions, competitive compensation, and reasonable work schedules